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Ulrich Lichtenthaler
Welcome! I am a Professor at International School of Management (ISM) in Cologne, Germany. Besides my academic work, I am acknowledged as an author, thought leader, keynote speaker, and management consultant for innovation, sustainability, and AI. My specialized company projects currently focus on: sustainability as an opportunity for innovation as well as combining human and artificial intelligence for competitive advantage.
How companies profit from sustainability innovation
The GREEN GRASS STRATEGY
is a positive sustainability strategy that focuses on innovation and new business opportunities rather than limiting sustainability programs to resource efficiency and process optimization. Thus, it refers to developing innovative solutions for achieving a competitive advantage.
More information
How firms leverage innovation and positive sustainability
Positive sustainability is directed at developing innovative solutions for a ‘net positive impact’ rather than merely targeting ‘no net loss’ by reducing harm for environment and society. Further details about the SUSTAINABILITY INNOVATION MAP, GREEN GRASS STRATEGY
and my Journal of Business Strategy article here.
