Ulrich Lichtenthaler
Welcome! I am a Professor at International School of Management (ISM) in Cologne, Germany. Besides my academic work, I am acknowledged as the inventor of the PUMO
framework, author, keynote speaker, and management consultant for strategy, innovation, AI, and sustainability. My company projects currently focus on: sustainability as an opportunity for innovation, smart innovation based on AI as well as combining human and artificial intelligence for competitive advantage.
How companies profit from sustainability innovation
The GREEN GRASS STRATEGY
is a positive sustainability strategy that focuses on innovation and new business opportunities rather than limiting sustainability programs to resource efficiency and process optimization. Thus, it refers to developing innovative solutions for achieving a competitive advantage.
More information
Smart Innovation: Activating your potential with AI
Innovation and strategy are currently undergoing fundamental change: Based on my book Integrated Intelligence, my new keynote and workshop
formats show how companies can substantially boost the impact of their innovation budgets by combining AI and human expertise.
